101 Ways to Drive Traffic to Your Website
Marketing tips for the shoestring bourgeoisie.
You're here: Home / Idea Center / Internet Marketing / 101 Methods to Push traffic towards Your Website
101 Approaches to Drive Traffic to Your Website- drive traffic
Over 100 methods to get targeted traffic to your site, drive traffic to your website
One of the chief concerns we've as site owners is how you can drive traffic towards our websites. Lacking the knowledge of how to get more visitors, how else can we get more leads, make more sales and then make money online?
There are numerous of methods to obtain more traffic, so I�ve collected a list of my favorite traffic-generation techniques. I�ve attemptedto organize them in the following categories:
Content & Article Marketing
SEO & Internet marketing
Video Marketing & Podcasting
Email Marketing & Syndication
Advertising & PPC
Public Relations & Getting the news out
Social Media & Bookmarking
Content & Article promotion
Start your blog or give a blog to your website. Use WordPress. Tip: Don�t go along with the disposable Weblog hosting offered by WordPress.com. It�s a watered-down sort of WordPress you can't optimize!
Research your article keywords with all the Google keyword tool. Target your site posts and articles with such keywords. (Read How you can Add Keywords aimed at your web.) This will help you achieve greater rankings from the listings.
Update your web site or blog frequently. Three times every week is fantastic. Daily is way better.
Write better headlines. Writing compelling headlines that convert into views can be an art. Be sure you take a look at keywords and work them into your headline. Keep your headline congruent with the webpage it describes.
Stay faraway from duplicating other posts and articles. Duplicate submissions are one of many big no-no�s according to Google and your site might be penalized or banned in case you are engaging in this practice. Tip: If you�re employing your site content writing, ensure the contractor knows their job should pass a plagiarism-detection tool like Copyscape.
When considering content for your blog or website, there's 2 methods to consider: timely hot topics or evergreen. Hot topics-like world events, emerging technology or celebrities-will will give you possibility to meet with something which is on everyone�s minds, however those topics often cool down and fade from relevance after a while. Evergreen content-as the name suggests-is content that gives timeless value, determined by principles that aren�t as planning to change using the public�s mood. A good bit of evergreen content can bring traffic steadily, every single year, and creates a real focal point your web site.
Convert your blog post articles to Adobe PDFs and offer them on Scribd.com.
Offer to guest post at other highly-ranked websites. Add your URL in your authors bio box (your description with regards to you and how to reach you for more info.)
Comment on other blogs inside your industry or niche. Build your comments thoughtful, courteous and make use of a keyword or two. Range from the link time for your web site.
Similar to blog commenting, offer helpful solutions on Q&A sites like Yahoo Answers and Quora. Put the brief synopsis of the solution in response to the issue you�re addressing and post the web link fully article (already posted on the website) when they need to find out more.
Join niche-related forums and provide advice, ask questions, etc. Include links in your websites with your forum signature.
Offer a whitepaper that answers a common challenge for the audience. Collect email sign-ups in trade. Deliver your whitepaper automatically making use of your confirmation autoresponder.
Write a guide. Include links to resources and to your own URL. Provide you with the ebook on your own website.
Place your new ebook into ebook directories for free or low-cost download.
Convert your ebook right into a PowerPoint presentation and post on SlideShare.
Repackage your ebook for delivery for the Kindle, Nook and other tablet platforms. Then offer it available for sale through Amazon, Barnes and Noble, etc.
Add your site posts to BlogCarnival.com. Host your blog post carnival to bring experience of others as part of your niche while building the worthiness in your own site.
Form your blog post promotion network. Agree to retweet, mention, link or else promote one member every week. (This involves 100% dedication from all members to make it work. If your member begins falling documented on their commitment, they�re out.)
Article promotion. Submit your pithy articles to sites such as the following don't forget to include keyword links leading returning to your website. (Read Marketing Mastery Series: 5 Steps to Powerful Marketing with articles.)
Associatedcontent.com (now Yahoo Voices)- drive traffic
Build a quiz or self-test that shows people something about themselves. Entertaining, informative or both, bring value through self-discovery. Though We are certainly biased, the following is an illustration I especially like: Branding 101: Discover Your Brand Archetype Quiz
Create a Squidoo lens. This is the collection of original articles that link back to your site from a Squidoo page.
Add a forum or discussion group software to your site. (Keep in mind: It takes time, dedication and want to grow a thriving community, however it might be well worth the while.)
Offer regular webinars and communicate the schedule and topics by your website and e-mail lists. Tip: Record the seminars and add them to a members area on your website, or make sure they are available 24/7, thereby bringing much more value to your internet site.
Offer a no cost tool, template or software. When Hotmail was introduced, each message carried just a little signature towards the bottom of every email that said �Get your free email at Hotmail�. The email system went viral, spreading naturally from inbox to inbox.
Need help getting posts out regularly? Hire a ghost-writer using an outsourcing service like iWriter, oDesk, Elance, etc.
Create a powerful infographic. When done well, infographics make even the driest material visually interesting, effectively grabbing and holding the reader�s attention of sufficient length to deliver the message-and your URL.
SEO & Search engine marketing techniques
Use keyword-centric tags along with your WordPress posts.
In WordPress, make sure you leave trackbacks fired up. If you hyperlink to other web owners, a message will notify your website people who just love the modern link and they can likely see your site. They might even link back!
Install the Google Sitemap XML plugin for WordPress. It automatically sends updates to Google and also other engines like google if you create a new post, helping your material get indexed more quickly. Don�t use a WordPress site? Use Ping-O-Matic to achieve the same.
Can�t make use of the Google Sitemap XML plugin for WordPress* to generate your sitemap.xml or robots.txt files (utilised by Google along with other search engines like google?) Work with a sitemap generator like XML-Sitemaps.com.
Two words: Google Authorship. Arrange it and obtain the face to look close to you in the Search results. (Read Google Authorship: Ways to get Your Picture into Search engine Results.)
Install Google Analytics on your site and also consider it occasionally. It doesn�t have to be Google Analytics, however, you can see how much traffic you�re receiving on a weekly basis and where your prospective customers are arriving from? How may you intelligently drive increased traffic to your website in the event you don�t know what�s already working for you?
Submit your site to find engines and look directories. Seems obvious, but most folks don�t know how to start. Listed here is a set of a few of the top search sites:
Use the linkdomain command on the internet (ex. linkdomain:marketingideas101.com). Although this only shows a subset in the links which lead into a domain, it could provide you with a concept about how precisely the competitors are becoming their rankings.
Research popular misspellings of the company�s name the ones of the competitors. Buy those websites and forward these to your website.
Find expired domains with your niche which can be still receiving traffic and buying them, directing them toward your website. For this, I recommend Expired Domains.
Use a custom 404 page to help obtain the information these are seeking from a website if moves or otherwise not becomes unavailable.
Reciprocal linking campaigns with mid- to high-PR sites may offer a good start to your rankings and traffic. The very best backlink is really a one-way, dofollow link coming from a high PR site. Also, if you�re just coming to grips with your website along with low PR, then you better involve some great content, otherwise your opt-in rate with a reciprocal campaign is likely to be low.
Join an internet ring like WebRing. Advantage: Niche-related linking. Disadvantage: Uglies up your site. (Not as much of a disadvantage if you have an unpleasant site. If that�s true, start!)
Pay a freelancer or company to build obscene numbers of traffic for you personally. Just beware of the real chance whether it's a scam (Read How NOT to Drive Traffic Using Fiverr.)
Online video marketing & Podcasting
Read or confer with your ebook contents in the audio post or compilation of audio posts and place on BlogTalkRadio or iTunes.
Why only create audio posts of one's ebook, blog post or content? Create a video demonstrating the identical information and post to YouTube and Vimeo. Include backlinks to your site inside your video description plus video captions. Tip: accomplished either by presenting the information yourself, hiring someone to present it, or by making a video with something like Animoto.
Marketing with email & Syndication
Link your website using your Aweber marketing via email account. Take signups for your newsletter, ebook or another promotional/informational offers. This will likely grow your emailing list.
Establish an RSS feed on your site. Combine it with FeedBurner.com. (Well.. the thing that was Feedburner. Google gobbled them up.)
Connect your RSS feed broadcasts to your Aweber marketing with email service. This will likely deliver your blog posts within an enewsletter format to your subscriber list. Set the subscriber list to weekly or whatever is correct on your posting frequency.
Email your overall and previous customers regularly. Inquire regarding fascination with new products and services (segment your list accordingly.) Send letters of appreciation, short polls, tips, client spotlights and other relevant correspondence to keep in the front of these minds.
In your enewsletter, don�t embed complete articles. Instead, display hook paragraphs with backlinks to the full articles by yourself site. This too lets you gauge what topics are most critical for your readers.
Don�t stop with only offering your whitepaper out of your newsletter signup confirmation page. Include your Facebook, Twitter, Google+ profiles and links with other websites you possess that complement.
Syndicate your blog with Technorati.
Include your site URL in your email signature. (It�s an excellent destination to offer a few of your social networking URLs as well.)
Run a solo ad, whereby you pay a person to promote your offer on their list. Review of your list owners carefully here; all just isn't as it may seem. (Continue but be careful. Read Solo Ads Advertising: Why Solo Ad Scams Suck.)
Conduct an advertisement swap. You have a mailing list. Another marketer has their mailing list. Your offers align with every others� e-mail lists. One other marketer sends your offer on their list and you send their offer to yours. As much as possible being equal, the two of you should visit your opt-in lists expand. (Start at Safe-Swaps.com.)
Join venture with another marketer. Similar to a solo ad, you run your ad on their list, using the difference being they get a cut from the sales rather than choosing a one-time fee.
Advertising & PPC
Run pay-per-click (PPC) ads using Facebook ads, Pay per click or Bing Ads. Tip: Be careful about your ad performance carefully initially. You'll be able to lose a lot of cash quickly in case you don�t take notice!
Pay for banner ad campaigns on other websites. Target websites with your niche, preferably. This is the secret to begin with receiving qualified traffic.
Banner exchange. Comparable to reciprocal links, you agree to trade banners with other site owners. Aim for precisely the same or complementary niches.
Post free or paid ads on classified ad sites like Craigslist, ClassifiedAds.com, and Backpage.
Begin an affiliate marketer marketing programme and spread the wealth! Pay others in promoting one to their website visitors and e-mail lists by providing them a cut. Be sure to can track referred traffic correctly before rolling this out.
Pr & Getting the news out
Offer to begin a recommendation column for local media outlets. Incorporate some example column posts and know your pitch a long time before approaching publishers. Finally, ensure that the publisher�s audience matches your individual.
Along precisely the same lines as a possible advice column, offer to create an editorial. This can be similar to guest posting on someone else�s blog. By giving thoughtful insight into perhaps the most common challenge or current event, you bring value to the publication and a spotlight for your own efforts.
Write a persuasive press release and post to free pr release sites and native media outlets. Here is a narrow your search of paid and free pr release sites:
Are your offline ads supporting your web marketing efforts? You need to have your URL on your own business card printing, flyers, brochures, letterhead; all stationary.
Pay a top school or college student to place flyers along with your offer and URL about. Include college campuses, malls, grocers, houses, etc., as long as business proprietors are asked and thus long as the location is congruent (or neutral) together with your offer. These locations needs to be places where your target market frequents. Tip: Not sure those flyers won�t finish up in the garbage? In today�s ages of smart phones, buy each image of the flyers as they�re placed.
Drive your URL all over town. Brand your URL on to your license plate cover, bumper sticker, and have it added professionally to your vehicle�s rear window, tailgate, side, etc. Better if the car is unique in some way (and I�m not talking about that rust spot shaped like Elvis or even the Virgin Mary.) Wish to take this over the top? Put money into an eye-catching vehicle wrap.
Buy some sandals or boots and carve your URL into the bottom of which. Then go walk on wet sand or snow and provides people who follow in your footsteps something to consider.
Hold a competitive sport. Winner turns into a rave review on the site, a fun toy or gadget, cash.. whatever. The greater compelling and niche-appropriate the prizes, the higher. Announce the contest winners on your own site.
Join a nearby business group or association. Members often make use of being indexed by the member directory, full of their website�s URL.
Your card really should have your link into it, naturally. Better, use the back of one's business card to imply a particular offer, coupon code, promotion or other thrilling basis for them to see your site. Now those networking mixers could possibly bring some appointments with your website rather than seeding your small business cards towards the bottom of trash bins around town.
Sponsor a league team. This could be softball, darts, roller derby, bowling-even chess. Take into account the audience (the members along with their families and fans) plus your own interests when selecting your sponsorship opportunity.
Get seen in the media. It did wonders for Dave Mayer of CleanBottle.com. Put on a huge bottle costume-complete with URL-Dave was first caught on video running along Tour de France bicyclists. The video went viral and CleanBottle�s orders exploded. He has since made this technique a cornerstone in the web marketing strategy, though he�s occasionally roughed up by drunken cycling fans.
Give a live talk, presentation, seminar or workshop. Following that event, you ought to be collecting a quick survey to view the way to enhance the next event. Request e-mail addresses from those that confirm to merely opt to your mailing list.
When folks were becoming a member of that event, did they fill out a registration form? It do not happen to be printed! Any flyers or advertising to the event should point to your web site where they�ll find more event details along with the registration form.
Give an interview. Regardless of the format, a recorded interview will offer you excellent exposure to your market and places you in the expert seat. Since the interviewer for any report on questions in advance, or offer your own personal. Practice coming to ease and order a duplicate from the interview for usage in your marketing efforts.
Interview others. With every interview you conduct, the more it is so that you can interview larger names in your industry. The greater the names, the better the draw. Tip: Have your recorded interviews transcribed and gives them in your website. It�s the best way to generate fresh content!
Offer to give a product or service review (whether whether positive or negative) or testimonial in return for a backlink.
Send your product (at no cost) with online marketers for an online product review.
Hand out promotional items together with your URL to them. Don�t skimp here. Nice metal pens and USB drives often usually keep with me for a very long time, even if these people have a brand name and URL emblazoned to them.
Hold a web based treasure hunts. Contestants compete to respond to riddles and collect clues to win mind-boggling prizes. Naturally, one of the clues (or treasure!?) is going to be on your website.
Printed banners, billboards and skywriting. Enough said there. Better: May well avoid the printing costs. To retaliate against political sign thieves, Michigan online marketing agency, Oneupweb projected a 30-foot video loop of the dancing Senator Obama on the side of the building. The stunt made the night news everywhere.
Produce viral content. How? One idea is usually to make a legend be realized. Athletic shoe manufacturer Hi-Tec, developed a number of �reality� videos showing their new type of jogging shoes were so water-resistant, people were wanting to operate on water-and these folks were succeeding.
Tattoo (temporary or otherwise not) your URL to your body. Something that important will most likely get explored.
Ask a celeb to put on a t-shirt or dress together with your URL printed on it.
When attending a tradeshow, your team wear exactly the same shirts, visibly labeled using your URL. Buttons and hats are another version of this.
Create an award program. Establish the policies, the award graphics, news release templates, etc. Be discerning about how precisely you choose your candidates and earn your announcement. Let the winner(s) to put the new badge on their website. Of course, it�s a link towards the award summary all on your own site.
Promote a sale, introductory pricing, free trial offer or another enticing promotion to enjoy deal-conscious buyers aimed at your web.
Social networking & Bookmarking
Facebook. Share interesting or relevant posts, images and videos on the Facebook �fan page�. From time to time, add a connect to your own website.
Facebook. Install the NetworkedBlogs Facebook app and repair your website to Facebook. When you post on your blog, your post automatically shows in Facebook.
Facebook. Link your Facebook account together with your Twitter account so a post in Facebook automatically posts in Twitter. This lightens you will want to log in both accounts and adds diversity on your Facebook, particularly when you�re smart enough to automate many of them using�
MarketMeSuite. Manage your social media streams and accounts from one place. Best: Create, schedule and upload your social media marketing broadcasts every week, month, quarter or year at any given time. Greatly cuts down on the facebook marketing burden.
Twitter. Display your Twitter feast upon your site or blog. If you�re using your Facebook account regularly, your tweets will display and will freshen your site. This encourages repeat visits and updates your website, keeping you fresh in Google�s listings.
Twitter. Incorporate your website�s link in your Twitter bio.
Twitter. Tweet regarding your product, service or articles. Include links for your onsite material. Use hash tags (#) to incorporate your tweets to relevant topic streams.
LinkedIn. Connect your WordPress blog with your LinkedIn account which means your blogs appear on your profile.
LinkedIn. Incorperate your URL in your profile.
LinkedIn. Begin a LinkedIn group. Best: Target your niche and mention your location inside the group�s description to construct an even more focused group.
LinkedIn. Too busy to get started on your individual LinkedIn group? Join other groups and increase the value of those communications. Often, those posts may be expanded for being full articles by yourself website. Then provide the connect to the gang.
Pinterest. Add interesting, non-copyrighted graphics in your webpages and blog articles then pin the crooks to your Pinterest account.
Create an account in any of these popular bookmarking sites. Add your URL within your profile.
Using these popular bookmarking sites, bookmark links of value, associated with your niche. Your personal website should be one of them bookmarks.
Ask others to bookmark your website. Or bribe them. In either case.
And finally-because you can�t use a report on only 100 marketing ideas on a web site called �Marketing Ideas 101�:
Content & Article promotion (cont.)
Make a �100 Ways to� list post and ask individuals to share if they thought it was helpful. Less than that ambitious? Result in the list �10 Ways to�, �3 Ways to�, �50 Ways to�-you get the idea.